ABOUT HERFIRST
Empowering Women to Prioritize Their Health and Well-Being.
At HerFirst, we do not normalize womanhood — we celebrate it. We actively re-frame period pain into pride, discomfort into connection, and the menstrual cycle into a joyful, luxurious ritual of self-love and confidence.
Becoming a woman is a profound milestone. The best things in life do not come easy, and womanhood is a testament to health, maturity, resilience, and femininity. While the journey can be physical and rough, HerFirst takes care of the little details — comfort, care, and calm — so every woman can sit back and celebrate the birth of her new self. We transform every period into a special date between a woman and her most precious self.
Strategic Vision & Mission
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Vision: To serve as a global symbol of proud femininity, creating a sanctuary where every cycle — first period, monthly rhythm, or postpartum recovery — is met with excitement, dignity, and deep emotional care.
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Mission: To replace fear and shame with knowledge, pride, and self-love. We bridge generational gaps and curate holistic physical and digital ecosystems that support women from their very first period to their last.
Target Demographics & Segments
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Girls (First Period): Experiencing their initial transition into womanhood; needing comfort, clear non-scary guidance, and excitement.
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Women (Monthly Rhythm): Navigating their regular cycle; seeking premium self-care, pain management, and predictable monthly comfort.
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Mothers (Postpartum Recovery): Healing physically and emotionally after birth; requiring restorative, highly functional bodily support.
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Women in Menopause: Helping women adjust to their new era with comforting products and bonding through shared experiences, open conversations, and matching self-care rituals.
Rawaa Shaath
& Hala Al Hijazi
OUR FOUNDERS
Meet the Founders: Rawaa & Hala
At the core of HerFirst are two women who refuse to accept that discomfort, pain, and secrecy should define the female experience.
Rawaa and Hala are a mother and daughter duo who believe to their absolute core in women’s rights, bodily autonomy, and holistic health.
Like millions of women around the world, they grew up in a society that too often treated femininity as an afterthought, relegated vital biological needs to the shadows, and treated women as second-class citizens whose daily realities were meant to be endured in silence.
They experienced firsthand what it means to navigate a world that ignores the rhythms of the female body. But instead of accepting that narrative, they chose to rewrite it together.
They founded HerFirst to build the sanctuary they always wished existed—a space where women are never made to feel small, where education replaces fear, and where every cycle is met with celebration rather than shame. Their vision is to foster a global community where every woman feels fiercely empowered to speak up, claim her rights, seek unwavering support, and embrace her journey toward wellness, self-discovery, and uncompromised pride
At HerFirst, we believe in the strength and resilience of women. Our community is dedicated to supporting women in their journey towards better health, wellness, and empowerment. We provide resources, workshops, and a network of like-minded individuals who share a passion for personal growth and collective progress. Our mission is to inspire women to take charge of their health and advocate for themselves in every aspect of life. Join us as we create a space for women to connect, learn, and thrive together.
